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Watch and Jewellery Show in Basel this year watch replicas, the Swarovski addition to the stadium called the most shining outside, watch the sixteen exhibitors is cause for concern. In the end is what makes Swarovski in three years so you can bring creative, innovative and comprehensive watch collection? Reporters at the scene to interview the fine Swarovski crystal head Robert Booker Bauer, let us hear how he answered. Reporters Li Jiao this year Swarovski there any new breakthroughs in watch? In the tabulation, the Swarovski brand launched this year, the first chronograph, after two and a half of research and development, the ceramic material combined with the brand's unique crystal cutting process, to create a unique other brands can not be copied ceramic watch. Meanwhile, some family we have also introduced a mini models, this smaller size is specifically introduced to the Asian market. It is understood that this year there will be men and Swarovski surface world, the watch can reveal some details of it? This year, we will be down enough to watch the men work, expected to launch 12 watch, quartz movement with 6, 6 mechanical movement launched. Watch with a ceramic material, self-winding movement, from the size and shape is very masculine, very masculine design and sunshine. The watch program in July this year in China, Japan and the Middle East first published, we believe that these men will surprise the table. Some people say, watch Swarovski down if not selling well enough to work also, why so much effort put into it? We are part of the crystal to a watch design. Introduced this year OCTEA SPORT WhiteCeramic watch, cut similar to the hard ceramic crystal shape, and to ensure that its refractive index and the crystal is similar to the industry's only what we can do. Violet Swarovski watch has been the representative of the color, this will change? Violet is the Swarovski logo, introduced this year OCTEACHRONO Purple used a purple and not the same, hope that the Chinese consumers to enjoy. Of course, in order to meet the needs of consumers, this year we have special offers more color choices, khaki, blue wrist more amazing. This year, the Swarovski adding "ceramic element" to become an innovative point, how do you evaluate the crystal and ceramics of these two materials mix? We are most proud of is that Swarovski superb cutting technology for ceramic materials show different light. This year, in addition to what you see "Octea Sport" watch, the other watches such as 2011's "Elis Lady" improvement series, the leather strap design is a lot of transparent fabric Shangzhui color or black mineral crystal network cloth to enhance the decorative nature of this unique material is also presented only by Swarovski. Swarovski jewelry design is already quite mature, in the watch design will draw inspiration from the jewelry in it? In the design of the watch, we will of course be the impact from jewelry design. We have some styles that is the inspiration came from the jewelry, such as crystal mesh bracelet. Last year, we introduced a 40 mm ROCK'N'LIGHT, mainly for public relations, try the market reaction to this table, it is limited. This year will be smaller, to 34 mm. You think in terms of Swarovski watch, what factors are critical? A variety of styles to form a classic look, the development of specialized movement, these three points of Swarovski watches are crucial, but the most important thing is crystal elements and should combine the above three points, the Our advantage on its head. It is understood that this year's Swarovski stores change to uniform style? Yes, starting this year, red and blue Swarovski stores will be converted into a more luxurious end of the Crystal Forest style (with a similar exhibition). Because the crystal elements are more popular in China, so we will use more crystal in China, and even entire walls are decorated with crystal. Robert Booker on Bauer since 2002 has become Swarovski Executive Committee. The management staff is motivated Daniel Swarovski (Daniel Swarovski) the great-great grandchildren. Robert Booker Bauer is now crystal quality department (Consumer Goods Business) head of the department include jewelry, accessories and decorative ornaments and so on all Swarovski products Watch replica.